• Free UK shipping

    On orders over £40

  • Designed in Durban

    Printed on demand, no overstock

  • 10% off first order

    Use code WELCOME10 at checkout
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From the Safari range

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Designed in Durban. Worn worldwide.

12 Seconds Apparel is a family-run South African outdoor lifestyle brand. We live where the Indian Ocean meets the Drakensberg, and we make clothing for the people who go outside — to the surf line, the trail, the safari road, the long ride home.

Every design is curated by us, printed on demand to keep waste low.

Read our story

Shop by range

  • Jersey Short Sleeve Cotton Tee - Elephant - 12 SECONDS APPAREL

    Safari

    Big Five and the iconic wild of the African savanna. Ndlovu, Ingwe,...

    Safari

  • Jersey Tank - TROPICAL SUNSET - 12 SECONDS APPAREL

    Ocean

    From J-Bay to Ballito, the salt-and-sun edges of South Africa. The Indian...

    Ocean

  • Unisex Jersey Short Sleeve Tee - ROOTED MIND - 12 SECONDS APPAREL

    Mountain & Wild

    The Drakensberg — uKhahlamba, "the barrier of spears." Lone acacias and high-country...

    Mountain & Wild

  • Women's Heavy Cotton Tee - ASTRAL DRAGONFLY - 12 SECONDS APPAREL

    Flora

    King Protea, Strelitzia, Sunbirds. The bold botanicals of the Cape Floral Kingdom...

    Flora

  • Soft style T-shirt - SUNSET CAB - 12 SECONDS APPAREL

    Heritage

    Vintage Cape Town, road-trip VWs, retro Durban — and the classic rigs...

    Heritage

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Good to know

Shipping

Free UK shipping over £40. Standard delivery 5–10 working days. Worldwide shipping available — costs calculated at checkout.

Returns

30-day return window on unworn items. Print-on-demand is made to order, so please choose sizes carefully — see the size guide on each product page.

Print on demand

Every order is printed and shipped from a production hub in your region. No overstock, no landfill, lower carbon shipping. Fulfilment usually 5–7 working days from order to dispatch.